Mysobeys – Sobeys Customer Satisfaction Survey | 2023


Sobeys is one of the largest supermarket chains in Canada with annual sales exceeding C$25B. The company was founded in Stellarton, Nova Scotia where its corporate office remains today. In 1907, John W. Sobey ran a meat delivery business. It was his son, Frank, who convinced him to turn it into a full grocery business to serve their area. It grew every year until the family opened their first self-serve supermarket in 1949. Every decade since has seen the company expand to other parts of Canada. However, they know that they can never rest on their laurels. Intense competition, disruptive technologies, and changing consumer behaviors make it a challenge to remain on top. The Sobeys Customer Satisfaction Survey helps them feel the pulse of their shoppers and adjust accordingly.

Sobeys Customer Satisfaction Survey General Information

Topic Details
Survey Name Sobeys Customer Satisfaction Survey
Survey URL
Survey Prize Win 1 of 3 $500 Sobeys gift cards
Entry Method By Online
Receipt Valid Within 7 Days
Survey Limit 1 per person, per receipt
Offer Limit Limit one Free item per receipt and per visit

Can I Take Part?

Survey participants have a chance to win prizes to encourage more feedback. According to the eligibility rules, the contest is open to legal residents of Canada across all provinces, except Quebec. Individuals must be over the age of majority in their respective participating provinces. Entities who are connected to Sobeys, its parent companies, franchises, affiliates, subsidiaries, distributors, representatives, agencies, and sponsors are not eligible to win a prize. The same restriction also applies to the immediate family members and other people who are part of their household whether related or not.

How Do I Enter?

There is no purchase necessary to enter the contest. Three options are available to interested individuals.

  • First, select customers of participating stores will get an invitation to join the survey on Participating customers earn automatic entry, for as long as they provide their name and contact information on the entry form. Each person is allowed to submit a maximum of 12 entries during the contest period.
  • Second, Sobeys will send random email invitations to AIR MILES members. These will be eligible to enter the contest through the completion of the online survey. They can click on the embedded link, answer the questions, and fill up the entry form. Only one entry can be for each email invitation.
  • Third, Sobeys will accept essays on a recent customer experience at any of their stores. These can serve as contest entries, provided they are appropriately labeled according to the rules. Essays must be mailed to Sobeys before the deadline. Only one “no purchase” entry should be contained in each envelope to Sobeys Customer Experience Contest – C/O Marketing, Consumer Insights, 123 Foord Street, Stellarton, Nova Scotia, B0K 1S0, Canada.

What Can I Win?

For the current contest, Sobeys is giving away three prizes. Each of these consist of gift cards from the store with a total value of $500 (five $100 cards). One prize will be awarded to entries for each of the regions: Ontario, the Atlantic, and the Western Region. The gift cards are not redeemable as cash. These prizes cannot be transferred to another individual. No substitutions can be made. Sobeys may substitute a prize of equal or greater value than the one published for any reason. Winners will have shoulder any costs associated with getting or using the prize, including fees. Fulfillment may take up to four weeks.

How Do I Win?

Sobeys will pick a winner from a random draw. This pool will include all eligible entries received within the deadline. Participants do not have to attend in order to win. A person can only win once, even if his or her name is picked multiple times. Every entry has an equal shot of being drawn. The odds of winning will depend of the total number of entries received by the company. Looking at the ways of entering the contest, those who participate through a transaction receipt may increase their chances by sending in more entries thanks to their higher 12-entry limit. Just make sure that all the required information is included in the entry form.

How Do I Find Out If I Won?

Sobeys and its representatives will initiate contact with the winners within 14 days of the draw. Just wait for a call or an email from them within this timeframe. It is important to provide your contact details. Otherwise, you can be picked and not receive the prize. Incomplete entries are considered ineligible to win. Winners will be asked to visit a local participating store to show a government-issued photo ID for verification. After that is the signing of a release form. Other requirements may be included in the email sent by the company.

General Conditions:

Sobeys will make several attempts to contact contest winners based on available contact details. If there is no response after 7 days of the initial attempt, then the prize will be forfeited. The same is true for those to fail to comply with any of the contest rules or answer the skill testing question correctly. In these situations, another winner will be drawn from the remaining entries and the process of verification will be repeated.

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